Little Red Riding Hood

Before creating our own music video, we did a warm up task to give us a clear understanding of what we were going to do. What we were given was the story of Little Red Riding hood and were told to storyboard what it would be as a music video. Previously, we learnt about the three ways in which  music videos can be related to the visuals of the song. These were; illustration, such as image of what the lyrics describe; amplification, such like illustration but going to the extra mile to add new meaning; and lastly disjuncture, the method in which something completely nonrelated to the song is shown adding new meaning to the whole music video. For the task we were given, we were asked to experiment with disjuncture as it was the hardest one to grasp accurately and professionally. Initially, we were asked to make as many as 30 images for our music video, keeping in mind the conventions of music videos; do just about anything you want. We worked with obscure angles and voyeuristic based shots, making sure that the narrative was ambiguous. After we had completed this, we were asked to take away half of the images leaving us with an obscure music video storyboard. from this, what I learnt was that all codes of films and TV programmes (that is; consistency, chronology and logic) is not to be used for a music video. instead, you should be using, illustration, amplification and disjuncture.

Disjuncture is used to describe those music videos that seem to work by ignoring the original song and creating a whole new set of meanings. This is a radical technique and used by arty bands in order to assert their difference and originality. Using this technique, I did my own example for 'Little Red Riding Hood'. Some of the images were completely random and some images had matched the lyrics. This therefore links to Goodwins theory as he suggested that lyrics will make a constant reference to the visuals on screen.