Thursday 6 October 2011

Beyoncé- run the world (girls) analysis


 This music video starts with a medium close-up of the main singer but has her back towards the audience. Already, we are engaged and being a part of it as it seems as if we are following the singer. Her back is portraying her as the leader, reminding the listeners of the title of the song “Run the world” This also represents her power and authority as she is in front of us riding on a horse.
The camera then zooms out showing the audience the run down area symbolising chaos and destruction. However, because the singer is dressed in white, it could signify peace and harmony, so it seems as if she is bringing peace to the run down society. 
As the clip goes on, this long shot again symbolises her power, authority, strength and the fact that she is above everyone else as the audience have to look up to her.  The long shot makes her look above the land and mountains, it is as if she is up in the sky to rule. The rule of three is being used here as she is in the centre of the shot, making her the predominant focus of the shot. By wearing white and sitting on top of the black horse, this symbolises evil being taken over by purity and goodness hence white over black. 

The vandalised car and bull are used to introduce the men in the song as they are usually used to portray masculinity. The car says ‘revolution’ signifying the war destruction, and the women's rebellious attitude. The fact that it is in red stands out  to the audience as it is surrounded with dim colours. The red shows a contrast as it signifies love and danger; these are the two emotions which could be perceived as extreme.
The bull symbolises the women's power which is eccentric because bull fighting is a masculine sport  so the audience would associate this with the men. 










 The clip goes onto a medium shot of a woman coming out of a cage. This links to voyeurism as she is wearing short clothes and is in a cage. This signifies the stereotypical view of a woman from a mans perspective. There is a contrast between the spacing and the element used; the woman is placed on the right hand side of the shot so it seems as if she is about to escape, however, as she is inside a cage which represents her isolation and entrapment.     



The use of the mise-en-scene in this wide shot is symbolising the power and unity of women as they are all standing together like an army. Their Gestures are feminine yet they are portraying their strength and determination to face anything and everything. The lion represents bravery and again reminds the audience of the title because lions are king of the jungle, the same way the women are ruling the world.

The lighting in this video is quiet dark highlighting the destruction and chaos the girls have caused. Reading the title, you would expect the video to have bright colours, however, it is a complete contrast of a stereotypical view from a woman which makes it interesting for the viewers to watch. In the first few shots, we are shown the main singer in an area which has dull and dim colours with low lighting in which the audience can constantly see the sunset. This could represent the girls bringing a new beginning for the world and an end to the destruction caused by men. An example of a powerful shot with the use of different lighting is when the singer is standing on the car. Half  of this medium  wide shot  is light and the other half is dark which could represent the good and evil in this world. Her body language looks as if she is trying to come out of the dark side and bring goodness into the world hence  the reason why there is more light then dark. Also, the camera is tilted upwards which makes us as the audience look up at her emphasising her power and authority.       

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