Investigating How 'The Wanted' Market Themselves

Traditionally, music bands marketed themselves using posters and the radio. However, Due to the technology developing over the years, there are many ways in which a band can now promote themselves more and quicker. A good example would be the British band 'The wanted':

YouTube- The band has their own youtube account where people can listen to their songs and give them feedback. Their videos are not just their songs, but also interviews, back stage clips, etc where you get to know the group better. The theme on the page is also personalised which is the same as the one on their website which makes it easier for the audence to recognise them. http://www.youtube.com/user/Thewantedmusic?ob=0&feature=results_main

Twitter- On Twitter, the band is able to promote their music by sharing videos. They can also Communicate with fans which is good as it can lead on to a positive word-of-mouth from the audience. http://twitter.com/#!/thewantedmusic




Facebook- Facebook is another popular social networking site where the band have over a million followers. Fans are able to see pictures, videos, band information, events, etc. and also communicate with the band. On this site, they also promote their merchandises. http://www.facebook.com/#!/TheWanted?sk=app_186599258079630

Official Website- On the bands website, you can listen to music, watch their videos, find out when and where their tours are taking place, sell their merchandise and more in more than one language. I think this is important as the band are not limiting their target audience. Also, Merchandising is a great technique to promote the band as people buy things like t-shirts etc which creates another way of marketing through the audience as other people can see. http://thewantedmusic.com/home

Blogs- Fans themselves have created ways of promoting 'The Wanted' using blogs. Again, people are able to see pictures, videos, etc and also comment on what they think of it. Being able to communicate and give your own opnion is important as it allows the audience to engage and spread the word. http://thewantedunofficial.blogspot.co.uk/ 

Technology has allowed us to promote artists and band in ways which could not be done before. They are now easy to access and are much quicker which has a great impact not only for the audience but also for the music industry.