Planning: Costume

Thinking about costume, myself and my group have come up with different ideas of what the star could be wearing in this video. In a music video, it is important for the star to wear a minimum of three costumes and words such as ‘wool’, ‘warm tones’, ‘autumn’ and ‘earthy’ have inspired the costumes that we will use. Therefore we all decided on a simple dress; winter clothes such as, winter coat, scarf, boots etc; and casual wear. We want to portray our star as being simple and natural.

Planning

During our planning, we decided to use mirror shots which would allow us to improve on our camera and editing skills. What we did was use YouTube to look at the different mirror techniques we could use for our own music video.

Stars Persona Influence

Our star image for this music video has been inspired and influenced from a range of British pop folk artists. Predominantly, from the likes of Laura Marling, the runner up for the song choice, her soft earthy look is similar to what I believe we want to produce for our singer. Laura wears a small amount of make up which looks natural and elegant. Another person we looked at to take influence is Florence Welch from Florence and the Machine. Unlike Laura’s simple and natural look; Florence combines a vaster range of colours and a wider range of textures to her image. Despite their differences, we have used these two because they both have the genuine ‘British look’ and they both exemplify the stars image that we will strive to achieve. In the case of Florence, we will take her glamorous looks however, tone them down to make them more subtle and approachable. 

Contacting the Star

We had contacted Sarah Blasko in order to get her permission to use her song for our music video. We used the social networking site Twitter to message her and we will also be using Facebook and other networking sites to do the same thing. While using Twitter we came across a problem with composing a message. Unlike Facebook, you have a limit to how many characters you use, so we have to make 3 different messages to compose a decent length message for her.

Planning: Song Choice

In groups, we started to look into the possible songs for our music video. During the lesson, we used YouTube to show the other member’s the songs that we could use. We looked at about 10 different songs, but were able to cut them down to a final 6.This is the list of our final 6 songs that we will now decide upon.
 No Doubt- Just A Girl

Lucy Rose- Scar

Best Coast- Boyfriend

Modest Mouse- Float On

One Republic- Say (All I Need)

Laura Marling – Night Terror

Lyrics Analysis

We Won't Run - Sarah Blasko

Pages turning,

lights are burning,

see what you could not see.

As plain as the day,

the night makes you pay,

for what was hidden underneath.

Longing to leave,

but begging to feel,

that something will make you stay.

You gotta believe,

that this all leads,

to somewhere we've never been.

We won't run,

we can fight,

all that keeps us up at night.

There is far,

to go now,

let's not waste a minute more,

in denial.

But I always thought,

you knew yourself,

better than anyone.

But the season was lost,

when you started listening,

to everyone else.

Cast in this devil,

I've got the metal,

the means to make things right.

Tired of guilt,

tired of being sorry,

haven't we suffered enough?

We won't run,

we can fight,

all that keeps us up at night.

There is far, x2

to go now,

let's not waste a minute more.

But oh,

that our eyes, x4

will be open.

We won't run,

we can fight,

all that keeps us up at night.

There is far,

to go now,

let's not waste a minute more.

We won't fear,

we can fight,

all that we can bring to light.

There is far,

to go now,

let's not waste a minute more.

We won't run,

we can fight,

all that keeps us up at night.

There is far,

to go now,

let's not waste a minute more.

Of our lives,

our lives, x2

our lives.

My stanza analysis:

• Learning something new
• Facing reality
• Wants to move on but doesn't have the courage to do so
• She thought he was different as he had stood out the crowd for her
• She is fed up of blaming herself

In this song, the story tells us about a girl who was in a relationship where her partner made her feel guilty about something or that something happened in the past that hasn't been solved. Now after time, she has realised that it was her fault and is fed up of putting up with his grief. She is now ready to face reality because she can now see what type of person he really is and wants to move on, however he is not. She wants to feel happy again, and to do so, she leaves him behind despite her reluctance to forget the past.

Planning: Moodboard

I decided to create a moodboard on all of our ideas that we had come up with.

Planning: Group Availability

What we had done was write down the days myself and the group were available to do the shooting. Doing this time table allowed us to see when is everyone is able to do the shooting.

Planning: Rough ideas

After deciding our song, What I did was bullet point rough ideas of what could be included in the video. This included the costume, locations, props and shots. Listening to the lyrics of the song, we had all noted down the images and different ideas that we thought of whilst listning. Some of our ideas matched to the lyrics so we decided to use some shots showing this. What we all liked was our moon idea where we could take an image of the moon or even take an image of it and use that and ss a result, we looked at the dates of when the full moon is on Google. The nearest date for the full moon is the 10th of November.   

Planning: Song Choice

When we started planning for our music video, we listed out the possible songs we could develop on to create the video. from our list, myself and my group did not know which song out of the two (above) to choose from. So what we had done was do a samll survey asking people to listen to the songs and choose which one they like. From our results, 4 people had chosen "We Wont Run" by Sarah Blasko as they had said it will be good to develop on this song which would not need much narrative. Choosing a song that has a lot of narration and meaning would have been time consuming.

Timeline of Music Video History

c1900 => Edison invents the gramophone in the USA: first shift from music as as a solely live and audiovisual experience to recorded audio on various forms of disc
1920s => Fischinger experiments with sound/vision synchronisation on film
1927 => First sound film, The Jazz Singer (Alan Crosland, USA)
1930s => Creation of first 'soundies'
1939 => Introduction of Panarom
1940s => Peak period of MGM Hollywood Musical
1954 => Elvis Presley records That's Alright (Mama) 
1960 => Scopitone introduced in France
1963 => UK's first music TV programme, Ready Steady Go (ITV)
1964 => Top of the Pops TV programme begins (BBC)
               The Beatles release the film and album, A Hard Day's Night (Richard Lester, UK)
1966 => The Monkees'  TV show starts on NBC in the USA
1967 => The Beatles release TV promos for Penny Lane and Strawberry Fields Forever
1975 => Queen: Bohemian Rapsody (Bruce Gowers)
1977 => Saturday Night Fever (John Badham, USA)  
1979 => Buggles: Video Killed The  Radio Star (Russel Mulcahy
1980 => David Bowie: Ashes to Ashes (David Mallet and David Bowie)
1981 => Pop Clips on Nickelodeon 
               MTV starts
               Duran Duran: Girls Film  (Kevin Godley and Lol Creme)
1983 => Michael Jackson: Thriller (John Landis)
               Beginning of country music
1984 => Music Box starts in Europe 
               MTV Video Music Awards launched
1985 => VH1 Begins
               MTV taken over by Viacom
               Live Aid
1986 => Dire Straits: Money for Nothing (Steve Barron) top video
1987 => MTV- Europe (MTV-E) launched, broadcasting to 1.6m homes
               Peter Gabriel: Sledgehammer (Stephen Johnson), wins best director award
1988 => MTV-Europe achieves 3.5m subscribers
1989 => MTV- Europe reaches 6.7m homes
               Live broadcast from Moscow Peace Festival
               Modonna: Express Yourself (David Fincher), wins best director award
1990 => Madonna: Vogue (David Fincher), wins best director award
               Launch of MTV- Unplugged 
1991 => Madonna: Justify My Love (Jean-Baptiste Mondino)
1992 => MTV Launches The Real World, a fly-on-the-wall documentary following the lives of seven people sharing a New York loft
1993 => MTV launches TV series Beavis and Butthead
1994 => REM: Everybody Hurts (Jake Scott), wins best director award
               Launch of VH1 in UK
               Launch of MTV-Europe Music Awards
1997 => MTV UK and Ireland launches as stand-alone channel
1998 => Launch of Celebrity Deathmatch  
1999 Fatboy Slim: Praise You (Spike Jonze), wins best director award
2000 => Launch of Jackass
2001 => Launch of MTV Dance    

Music Director

Colin Tilley:-
He was born on June 27, 1988 and is an award wining music video director for interesting entertainment who has written and directed music videos for big artists including Chris Brown, 50 Cent, Lil Wayne, Chipmunk, Wiz Khalifa, Usher and more. He has directed all of Chris Browns singles off his award winning album "FAME". This includes videos such as  "Next To You", "No Bullshit", "Deuces" and more. He has also won several awards including video of the year at the 2011 BET Awards for Chris Brown's "Look At Me Now" video.
His videos are cinematic and what I like about them is the use of special effects.