This refers to the idea of looking in order to gain sexual pleasure. It has been argued that the male viewer's gaze at the screen is geared to notions of voyeurism in that it is a powerful controlling gaze at the objectified femaile on display.
Goodwin argues that the female performer will frequently be objectified in this fashion, often through a combination of camerawork and edting with fragmented body shots emphasising a sexualised treatment of the star.
